Email Marketing 101
There are plenty of sites online to manage your email marketing lists, but is this service right for your business?
First of all, you need to assess whether your clients will benefit from regular and targeted communication. Do your products / services have regular updates, sales or evolve over time? Another important aspect is content. Do you have a range of subjects / products that are relevant to your business, and can they be communicated effectively by email?
For example: A holiday accommodation business, on the surface, would benefit from email campaigns advertising listings, specials and latest releases. But there are lots of other relevant subjects you would advertise that would be both helpful for subscribers as well as breaking up content between selling products - such as local events, school holiday activities and guest guides.
I have listed below some sites I recommend for email marketing, however please ensure you complete your own research to ensure these products are right for you.
Key Features:
User-friendly platform with startup guides
Usable templates and automations
Integrates with many other platforms including shopify, squarespace, wordpress, canva, and many social media sites.
Customer segmentation possible
Basic analytics available
Pricing:
Free plan available - up to 500 subscribers only, and 1,000 email sends per month. Range of pricing plans available.
Key Features:
Advanced customer segmentation and email automation
Integrates with many eCommerce / social media platforms
AI-integrated content generation
Customer and click analytics
Many email and flow templates
Pricing:
Free plan available - up to 250 subscribers only, and 500 email sends per month. Premium plans available.
Key Features:
Affordable pricing plans
Statistics reporting
Customer segmentation
Automations available
Pricing:
Free plan available - up to 300 emails per day. Other plans available at reasonable prices.
Email marketing can significantly assist your business - but only if you have the right content and the time to send consistently, track results and refine content.
If you’re ready to start your email marketing initiatives but can’t spare the time, send me a message today. From writing to sending and analyzing results, I’ll manage the whole process for you.