A Beginners Guide: Social Media
Whether you are a sole trader or manager of a multi-city business, having an understanding of the online world is essential to ensuring success.
More than ever, people rely on their phones to connect to the world - think of the last time you went somewhere new. Did you google places to eat, maybe check out local guide pages for places to see and things to do? If your business is not online, you are missing out on a huge share of potential customers.
I have listed below a few of Australia’s most popular online and social media sites:
Popular amongst a huge age range, Instagram is a visually-focused site that allows users to post photos and videos along with written captions. You can set your profile up as a business, which gives access to viewer statistics and linking to other Meta apps. It is an ideal site for building connections, growing brand awareness, and getting “tagged” by customers to increase exposure.
Like Instagram, Facebook is a Meta owned app that posts visual content. The primary difference is that Facebook also allows short and long-form written content. There are plenty of ways to connect with your local community, as there is a wide variety of community managed pages for specific towns, events and passions.
TikTok
This rapidly growing app is essential for any business trying to appeal to younger audiences. This app shares video-form content, typically running for 2 minutes or less however posts can be up to 10 minutes long. It is a great way to show a fun, authentic side to your business.
A platform catering for business owners, professionals and job seekers to connect, network and collaborate with each other. It is a place to post business updates, relevant articles relating to you, building authority in your line of work and forming meaningful partnerships with likeminded companies and individuals.
X (formerly Twitter)
This platform mainly contains text-based posts in short form, and is a popular social media site for world news, opinion pieces and connecting with likeminded groups. While it is not as popular in Australia, it can be a good way to connect with audiences depending on your industry and target customers.
Threads
Similar to X, Threads is a text-based app that focuses on short form content that can be paired with images / videos. Being another Meta owned app, it connects directly with Instagram so users can switch between both platforms to view your content.
YouTube
The worlds biggest long-form video sharing platform, YouTube is a great platform to share vlogs, product information, and behind-the-scenes content. YouTube videos also show up in Google search results, so it is a great way to gain more connection.
Being online is no longer an option for businesses - it’s essential! By choosing sites that align with your community and goals, you can tap into a much larger market and boost your success.
Need help creating a strategy or managing your socials? KG SOCIALS offers tailored solutions to help your brand grow online - get in touch with us today!